ABM & Demand Gen
MQLs are dead: why intent-driven ABM is replacing the funnel in 2026
The MQL funnel served B2B teams for two decades. Intent-rich account orchestration is replacing it faster than most teams realize.
Read More →
Author
Marflux
Read the latest articles and analysis from Marflux.
-
-
Insights
What is Martech? The Complete Guide for Modern Marketers [2026]
Martech spending hit $121.5 billion in 2024, but 63% of CMOs can't prove ROI. This guide explains what marketing technology actually is, how…
Jan 11 2026 · 9 min read
Read More → -
Artificial Intelligence (AI) & Machine Learning
How Claude AI Can Transform Marketing Workflows: A Comprehensive Guide for Modern Marketers
Claude AI transforms marketing workflows by streamlining content creation, campaign management, and analytics. From generating engaging content to optimizing email campaigns and creating…
Dec 26 2025 · 5 min read
Read More → -
Artificial Intelligence (AI) & Machine Learning
Next-Gen Content Marketing: How Generative AI is Transforming Marketing Workflows
As generative AI reshapes digital marketing, organizations face a pivotal opportunity to transform their content creation workflows. By strategically integrating AI tools with…
Dec 25 2025 · 6 min read
Read More → -
Artificial Intelligence (AI) & Machine Learning
The Emergence of Agentic AI and Its Transformative Impact on B2B Marketing
Agentic AI represents a significant advancement in B2B marketing, allowing for autonomous decision-making and proactive actions. It enhances hyper-personalization, real-time insights, and intelligent…
Dec 15 2025 · 4 min read
Read More → -
Artificial Intelligence (AI) & Machine Learning
Top 5 Marketing Technologies Shaping 2025 | AI, AR, VR, Voice, Blockchain, 5G
The marketing technology landscape is set to transform by 2025, driven by key advancements like AI, AR, VR, voice technology, blockchain, and 5G….
Sep 9 2025 · 4 min read
Read More → -
Data and Analytics
How AI is Revolutionizing Personalized B2B Marketing: The Era of Precision Targeting
In today's competitive B2B landscape, the spray-and-pray marketing approach is dead. The new paradigm is all about precision, personalization, and delivering the right…
Mar 28 2025 · 4 min read
Read More →