Graphic Detail
ABM adoption by company size: who’s actually using intent data?
The uptake story is not linear. Mid-market teams are moving faster than many enterprise programs.
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Chart-led stories and visual explainers.
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Graphic Detail
Pipeline leakage by lifecycle stage: where conversion really breaks
A visual breakdown of where funnel assumptions collapse between engagement and opportunity creation.
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Graphic Detail
Why paid media CAC keeps rising even when click-through improves
The story is downstream quality, not just top-of-funnel performance.
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